Creative Advertising: An Introduction
Type
Book
Authors
ISBN 10
1780671199
ISBN 13
9781780671192
Category
PNM
[ Browse Items ]
Publication Year
2014
Publisher
Pages
240
Description
Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice.The book offers clear guidance on portfolio presentation, making contacts, and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the world's leading figures in advertising and is illustrated with numerous examples of award-winning work. - from Amzon
Number of Copies
1